“Golf is part of our DNA. It is no coincidence that the first golf club in Italy was established right here in Florence, in the Cascine park, and its values continue to inspire us today. The touches of fashion, elegance and style always present in our creations, are also an intrinsic part of our golf line, which is not limited to simple practical articles to wear only during a sporting performance, but also after. They are something more, a style, almost of mark of belonging to a special world with a wealth of emotions.”

Golf Video

Golf as seen close up and at a distance from the camera’s lens

Vialli and Mauro Golf Cup against ALS

Conte of Florence stepped into the breach alongside the Gianluca Vialli and Massimo Mauro Foundation as Fashion Partner of the unique Italian charity Pro Am able to bring European Tour pros, football stars, sports and entertainment celebrities and businessmen together on the green.

The latest news

Latest update from the world of golf by Conte of Florence

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Football Legends Golf Invitational

From June 4th to 6th Conte of Florence fell on the green together with the Golden Balls, world champions and football stars for a solidarity project in the sports field. Michel Platini, Beppe Dossena, Paulo Maldini, Marco Tardelli, Gianfranco Zola, Daniele Massaro, Simone Pepe, Marco Simone and many others have chosen the Limited Edition polo shirt by Conte of Florence.


Conte of Florence 2017 Golf Team

Andy Sullivan

Turned professional in 2011 after a stellar amateur career which saw him represent GB&I at the Walker Cup Matches. Since becoming a Conte of Florence Ambassador in 2015 Andy has enjoyed three European Tour victories including the SA Open, Joburg Open & Portugal Masters

Andy Sullivan

Paul has been a professional since 2007 and soon found himself on the European Tour. Paul has been tipped as the one to watch for a number of years now due to his powerful play and great personality making him one of the most liked players on the tour


Play and fun in full Conte of Florence Style

Maxx Royal Golf Cup 2018

Continues the partnership between Conte of Florence and Maxx Royal Golf Cup, the prestigious golf Tournament organized by Maxx Royal Hotels. The tournament will be held in the most famous Golf Clubs and will finish with an International Grand Final held in Turkey at Montgomerie GC .To partecipate as a non-paying Conte of Florence Guest send a request to The invitations are limited and reserved only to the Conte of Florence Fidelity Card owners. The invitations are limited

Maxx Royal Golf Cup 2018 Calendar:

February 24th – Pearl Valley GC – Cape Town – South Afric

February 28th – Steenberg GC – Cape Town – South Africa

May 9th – Zavidovo GC – Moscow – Russia

May 19th – Tournette GC – Bruxelles – Belgium

June 2nd – Krakow Valley Golf GC – Krakow – Poland

June 3rd – Luxembourg GC – Luxembourg – Luxembourg

June 10th – Moyland GC – Bedburg-Hau – Germany

June 18th – Estonian GC – Harjumaa – Estonia

July 1st – Hardenberg GC – Hannover – Germany

July 2nd – Wentworth GC – London – UK

July 7th – Linna GC – Helsinki – Finland

July 16th – Mount Juliet GC – Kilkenny – Ireland

July 28th – Superior GC – Kharkiv – Ukraine

August 4th – Wittelsbacher GC – Munich – Germany

August 15th – Diamond G&CC – Vienna – Austria

August 25th – Argentario GC – Rome – Italy

September 21st – Gut Kaden G&CC – Hamburg – Germany

September 23rd – The Dutch GC – Amsterdam – Holland

September 29th – Kölner GC – Köln – Germany

October 6th – Kiev GC – Kiev – Ukraine

November 21-25th – Korineum GC Semi Finals – Cyprus – Cyprus

Grand Finals Maxx Royal Golf Cup 2018:

December 5-9th – Montgomerie GC – Belek – Turkey